How To Use Affiliate Banners and Links
Now that you have your website up and running, and you have some interesting and entertaining content on it, hopefully you can learn how to use affiliate banners and links and have a steady stream of visitors and users coming to see what is on your site. Now it is time to sell them something.
Actually, in order for you to make money, you won’t really need to do any selling. The merchant (or merchants) whom you are affiliated with will do that. In fact, all you are really doing is bringing your visitor and the merchant together. It is up to the merchant to make the sale ans service his customer. Out of appreciation for sending the customer, the merchant is willing to cut you in for a portion of the sale. This in a nutshell, understanding how to use affiliate banners and links is a basic key point to making money online and underpins all aspects of Affiliate Marketing.
How To Use Affiliate Banners And Links With Your Site
The banners and links that the merchant gives you to place on your site are commercials, plain and simple. Unfortunately, your visitors are going probably going to treat them like they treat the commercials on TV. Well, almost; they probably are not going to get up and go to the bathroom when they see the banner, but they probably aren’t going to pay a lot of attention to it.
This is not to say that the merchant banners on your site are worthless. If your site is a hobby blog, and you are advertising a supplier, you may get some clicks and the merchant could get some sales. Understanding how to use affiliate banners and links which are tasteful can actually add to the appearance of your page; be careful that they are not overdone. This may cause a cluttered, unattractive appearance.
A better tactic might be to add a text link in your content. If you are writing a blog post about Italian Cooking, and you place a link in the text to a pasta cooker on a merchant’s site, your reader is very likely to click the link simply to find more information about the cooker.
How To Use Affiliate Banners And Links The Right Way
When one of your visitors clicks on a merchant’s banner or link on your site, naturally they will be taken to the merchant’s site. At the same time, a cookie is embedded on their computer. A cookie is a small packet of data that the website embeds in the user’s browser. The cookie allows the individual browser and the website to remember one another.
Cookies are often associated with Spam, even though a cookie is unable to embed a virus or malware on the users computer. Some cookies can be used to track a user’s long time browsing habits, but most cookies are not intended for nefarious purposes. In fact, the cookie from the merchant allows him to give the affiliate site (your site) credit for the sales referral.
Before learning how to use affiliate banners and links, I thought that cookie length meant that Lorna Doones were longer than Oreos. In fact, cookie length is the time that a cookie remains on a user’s browser. If the cookie length is set for 30 days, then if the user makes a purchase from the vendor’s site within the month, you will get the credit and the commission.
Research has shown that most purchases are made within 24 hours after the user visits the affiliate site. Some Affiliate programs offer extended cookie lengths, in part to appeal to affiliates. Others, like Amazon, only keep the cookie open for the length of the browsing session.
If you enjoyed How To Use Affiliate Banners And Links, you might also enjoy reading: Which Is The Best Target Niche With Affiliate Marketing?